Produce were proud to beat the jungle drums for Hugo Boss and Hubbub Comms when we took a pop-up jungle on a nationwide sampling tour to activate their ‘One Fragrance, One Tree’ campaign and raise awareness that every bottle sold enabled a tree to be planted.
Taking in shopping centres across the country, Produce worked with leading artists to engage the public in decorating the forest, with the tour culminating in a Covent Garden finale event.
We: designed, built and managed the nationwide sampling campaign.
Results: significant uplift in sales of the fragrance at all locations, including a sell-out in one. And Produce did its bit for the planet, as the set was made from sustainable and recycled materials with all trees donated to schools or recycled by the Scenic Salvage Co.
