The next Top Model format was already fierce, to coin Tyra’s favourite phrase, across America. So launching the UK format to a trade audience was a show-stopping task Produce relished.
We created an event which challenged 20 media hotshots to undergo the Model Masterclass and compete to be crowned ‘Media’s Next Top Model’. With catwalk, photoshoot training and dance classes to learn the ‘single Ladies’ choreography, the event immersed guests in the Britain’s Next Top Model experience. And that was all before we put them under the appraising eye of 350 of their industry peers! Produce also worked with programme sponsor ASOS to adorn each ‘contestant’ with A-List threads.
We: created the concept, sourced venues, handled technical and fashion show production, secured and managed the choreographer and backstage team of hair, make-up dressers and stylists.
Results: an industry benchmark and oversubscribed attendance. The event was so successful, Produce were proud to be invited back three years running and launch the event in Dublin for the Irish media.
