We weren’t afraid to push our ‘fable’ ethos to the limits when it came to a ghostly UK launch for ‘Bedlam’, with a press preview of the show and Q&A session with cast and crew.
Inspired by the Victorian mental asylum setting of the programme, Produce commandeered a Victorian townhouse on Carlton House Terrace to trick or treat press to an exclusive screening. With ghouls as their fellow guests, after-show drinks were taken in darkness as the ghostly goings-on enveloped the press in all thing Bedlam.
We: created the concept, sourced, dressed and propped the venue, engaged actors to spook guests, handled the technical production of the event and developed the branding.
Results: engaged press with an authentic spine-tinglingly original event to launch Bedlam.
