Take a line-up of iconic locations – V&A Courtyard, CountyHall Terrace and a car park roof-top in Farringdon – and add a series of outdoor training events hosted by NikeWomen master trainers and athletes.
We: produced, event managed, handled talent and delivered the entire tour; while working with Slice Events, who invited Catherine to project manage the campaign.
Results: motivated women to get out of the gym and into the park with the ‘train anywhere’ messaging. We united 400 women on the roof of a car park.
