A finger-snapping, camera-clicking press launch? You bet. Produce created a star studded party for the press to launch Britain’s Next Top Model, with an evening of fashion-forward cocktails in Central London where guests were treated to a choreographed show of models and dancers.
We: secured a chic venue, created a catwalk show with a difference featuring models from the show, dazzled press with stunning cabaret acts, handled branding, collateral design and print, and created the perfect red carpet pap-zone for Elle.
Results: tabloid headline grabbing entrance from Elle – who was persuaded to address the press.
